What is the project?
The Regional Marketing Culture & Heritage project is a tourism marketing campaign aimed at increasing visitor spend and boosting tourism in the region. The project will increase visitor spending through focussed promotion of the region’s three key themes – Industrial Powerhouse, Lake District Outdoors and Garden’s of Distinction. Industrial Powerhouse and The Lake District Outdoors campaigns have been running since 2004 on a smaller scale. Garden’s of Distinction was launched within The Year of Gardens 2008. All three thematic campaigns aim to build on the success of previous work to achieve significant impact for the tourism industry from national and international markets.
What is its purpose?
To increase visitor spending in the region and boost tourism
How much funding has it received from ERDF?
£2.4 million
How much funding has it received from other funding partners?
£2.4 million from all other project partners
Who applied for this project?
Cumbria Tourism
Who can I contact to find out more?
Martin Hodgson
How can I contact them?
mhodgson@cumbriatourism.org